I’m Sarah, a visual design lead and art director based in San Francisco. I have 16+ years of design expertise, the drive and skills to make things happen, and a British accent 💁🏻♀️
Capabilities
Visual Design
I enjoy the challenge of bringing creative vision to diverse projects — from elaborate print design pieces and intuitive interfaces to large-scale environmental installations and dynamic motion graphics.
Brand Development
I thrive on crafting elegant design systems that combine practicality with beauty. I believe that by creating elements that authentically express brand values, it is possible to build meaningful connections with users and bring cohesive experiences to life.
Creative Leadership
I believe creativity lives within everyone, and thrives when properly nurtured. My approach balances creative exploration with practical outcomes, supporting talent to push boundaries while delivering meaningful impact.
Featured Projects
Graduate Student Appreciation Week
Graduate Student Appreciation Week is a national annual event celebrating the hard work of students pursuing advanced degrees.
Company
Gladstone Institutes, biomedical research
Challenge
Create an engaging promotional design to attract attendees to a week-long program of events
Results
Record attendance with over 450 participants—a 13% increase from the previous year
Role
Senior Designer
Brand Guidelines
Comprehensive brand guidelines for a scientific research organisation with an out of date brand.
Company
Gladstone Institutes, biomedical research
Challenge
Create a set of brand guidelines that effectively communicates to and engages scientific, lay, and donor audiences
Results
Increased brand recognition and differentiation from competitors, a more contemporary look and tone of voice that communicates innovation and gravitas
Role
Senior Designer
Scientific Retreat
This biennial scientific retreat brings the community of a scientific research organisation together to share ideas and discoveries through talks and networking events over the course of 3 days.
Company
Gladstone Institutes, biomedical research
Challenge
The goal was to convey the theme of “Seizing the Momentum” in a way that emphasised the scientific nature of the event, and to generate enthusiasm and excitement within the Gladstone community
Results
Record attendance with over 450 participants—a 13% increase from the previous year
Role
Senior Designer